How we work
Four habits that show up in every engagement, and the person you'd be talking to.
Start with what the thing is.
Most marketing problems are clarity problems. Before the campaign, the deck, or the packaging, we figure out what a product actually is, who it's for, and why anyone should care, in language a stranger would understand.
Learn the business before changing it.
We come in to listen first, understand how a company operates, and then figure out where we can help most. Confidence without presumption.
Build things that outlast the engagement.
Standards, systems, sell sheets, playbooks, and product data a team can keep using after we're gone.
Use AI like a small team.
We design the workflow, set the standard, and check the work. It's how one person builds what used to take five, without lowering the bar.
The person you'd talk to
Leo Lux is run by Luke Silverman, a marketing director and brand builder with twenty years in consumer products, from a Scotts Miracle-Gro subsidiary to startups with no sales infrastructure at all. Based in Sonoma County, California.